Gone are the days where TV commercials ruled. With over 1 billion active users worldwide, TikTok is an undeniably popular platform. Facebook has 2.8 billion monthly users worldwide with different demographics. Ads in both platforms allow you to reach vast, targeted audiences with advanced demographic targeting options.

They are both cost-effective with options running a few dollars a day to high-budget campaigns. They deliver high engagement; TikTok users spend an average of 52 minutes per day on the app, while Facebook users spend an average of 33 minutes per day on the app which also integrates seamlessly with Instagram.

TikTok and Meta deliver real-time analytics and optimization to drive brand awareness, and engage with potential customers in their preferred spaces. With advanced targeting options and data-driven insights, these channels offer powerful tools to connect with the right audiences, boost conversions, and build lasting customer relationships.